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Interviewees for forthcoming book: ‘The 10 Principles of Open Business’

I’m hoping you can help me identify potential exemplars / interviewees for my forthcoming book: ‘The 10 Principles of Open Business’. It is due for completion in July this year for publication with Palgrave-Macmillan for feb 2014. They have ambitious marketing plans in mind for it with the intent to make it a top 10 business book in 2014.

Co-author David Cushman and I are looking for representatives from both major companies and start ups. I have a list of potentials but am reaching out to you to give me a better chance of including the right stories.

They need not be using all 10 of the Principles – using just one of them in a truly effective way is more important.

The principles are: Purpose, Open Capital, Networked organisation, Share-ability, Connectedness, Open Innovation, Open data, Transparency, Member(Customer)-Led, Trust,

They are defined below, together with a brief synopsis:

If you were starting your business today knowing what you now know about how new technologies have disrupted traditional business processes (from marketing to customer service, from raising capital to delivering innovation) would you choose to recreate your organisation as it is now?
The 10 Principles of Open Business is intended as a challenging but ultimately practical guide to organisational design for the 21st Century. This is organisational design which takes account of the world as it actually is, rather than as it once was.

The Principles are founded on the facts of today’s economy – one which demands ever greater connectedness, openness and meaning from the relationships organisations have with their stakeholders.

Through the 10 Principles of Open Business we define how businesses and institutions must adapt to survive and thrive. We provide a practical way to assess the reader’s own organisation and help them take first steps towards becoming an Open Business.

The 10 Principles acknowledge an epoch-making shift and deliver a way in which its impact need no longer be dealt with on an issue-by-issue basis. Reactive piece-meal tactics have created a state of panic-ridden catch-up for many in which learnings are lost in silos and failures swept under carpets.

The 10 Principles of Open Business are the holistic strategic solution, leap-frogging the tick-box exercise of simple implementation of social technologies. They make organisations future-ready like never before.

Why is this important and why now?

Many of the greatest success stories of the 21st Century are built on multiple Open Business Principles. Google, Apple and Amazon among the more famous. Many of its biggest failures aren’t and won’t be.

According to IBM’s CEO survey in May 2012, companies that outperform their sector are 30% more likely to identify ‘Openness’ as a key factor in their success with particular benefits for collaboration and innovation. Companies are 50% more likely to outperform their rivals and grow sustainable profit following this approach, according to McKinsey.

Businesses unwilling to respond face increasing disruption and competition.

Businesses starting today build on the 10 Principles from the word go. They do so because the principles are self-evident to those growing up in our networked world. They know they are the most effective way of taking greatest advantage of the world as it is today. This places them at significant competitive advantage.

1. Purpose:

Definition: Purpose is the why, it is the belief which all your stakeholders share and to which all your organisation’s actions are aligned. Your products / services are proof of that shared purpose.

Goal State: (Scores 5/5): You have a clear ‘Why’ of the organisation – why it exists (what is it about the world you are trying to put right/fix etc). Everyone who knows of you knows of your purpose.

100% of your actions are aligned with and express that purpose.

2. Open capital:

Definition: Using crowd-funding platforms or principles to raise capital through micro-investments

Goal State: (Scores 5/5): The organisation is 100% crowd-funded

3. Networked organisation

Definition: The organisation functions as a platform connecting internal networks to the external for a common purpose

Goal State: (Scores 5/5): No more than 1 in 10 in your organisation’s ecosystem are employees – the rest partner with you from outside the organisation. Your staff act as an enabling platform for participation from outside the org.

4. Sharability:

Definition: Packaging knowledge for easy and open sharing both internally and externally

Goal State: (Score 5/5) Knowledge/thought leadership in all formats is created in such a way that it can be easily and readily published openly, and shared. Share functions are built into each document/asset. Creative commons is the default.

5. Connectedness:

Definition: Connecting all employees internally to one another and externally through open social media

Goal State: (Scores 5/5) All employees are using open social media daily for external connection and applying it to make best use of the synchronous/asynchrynous opportunities of the global web. Internal/external comms are rarely distinguished.

6. Open Innovation:

Definition: Innovating with partners by sharing risk and reward in the development of products, services and marketing

Goal State: (Scores 5/5) 100% of developments in service, product or comms design are made in collaboration with people outside the org in an organisationally-appropriate co-creation process.

7. Open data:

Definition: Making your data freely available to those outside your organisation who can make best use of it

Goal State: (Scores 5/5) Any data generated or collected by the organisation is made publicly available where there is a possibility that sharing this data can create additional public good. Eg apis. All data is searchable internally and externally.

8. Transparency:

Definition: Decisions, and the criteria on which they are based, are shared openly

Goal State: (Scores 5/5) Decision making is done openly, with the process exposed to all employees, stakeholders and anyone wishing to hold the org to account. Board meetings (within legal constraints) are open to all and offered as a webcast/webinar.

9. Member led:

Definition: Your organisation is structured around the formal co-operation of employees, customers and partners for their mutual social, economic, and cultural benefit

Goal State: (Scores 5/5) 100% of all key decisions (within legal constraints) are made by and with those charged with implementing them in collaboration with partner-customers (members) and/or wider supporters of the organisation.

10. Trust:

Definition: Mutually assured reliance on the character, ability, strength, or truth of the partnership

Goal State: (Scores 5/5). Stakeholders, partner-customers (members), employees have 100% trust in your organisation’s mission and motives as measured in 360-degree surveys. 90% of new business is generated by peer recommendation.