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Think of social media as a door to the outside world. A door to; listen, ask, connect and create with people outside both partners, customers and experts. All for the purpose of competitive advantage in marketing, service and product innovation.

Think of it as being able to have an open day every day.

Why have an open day? To deepen brand affinity, build relationships, loyalty and understanding, ask questions and give answers, discover new habits, trends and needs.

We believe by becoming an Open Business you become more efficient, effective and profitable. Don’t just take our word for it:

 

Sources: Cohort-Study on Social Innovation – TNO Work & Employment 2008-09
P&G Connect & Develop Program – Harvard Business review June 2011
Social Business Software Survey (Jive Funded) 2010
BT Care Interview 90:10 Group Jamie Burke