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It’s Been A Great Ride

90:10 Group was setup 4 years ago with just a handful of a team and a 6 month contract from Honda Europe to help them adapt to social media. From there we organically grew to a company with over 50+ employees in 8 countries spanning from UK, Spain, France, Italy Germany & The Netherlands through to the Middle East and turned over £3.5 million in consulting fees for a diverse group of clients.

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Connecting The Car; 3 years of Social Media and the Automotive Industry

Our people have worked with Honda Europe for the past three years to help them adapt to social media across Marketing, PR and Insights. We have created a report as an aggregation of the collective knowledge and experience of the 15 analysts and change managers who have worked on the account called: CONNECTING THE CAR, 3 years of Social Media and the Automotive Industry.

How is business benefiting from Social Media and how will this evolve in the future

How is business benefiting from Social Media and how will this evolve in the future?

I was recently interviewed by a business journalist in Turkey and thought I would share my answers with you. How is the business world benefiting from Social Media? The overriding,… Take a look

Social Toolkit - Reading the manual

Social Toolkit – Reading the manual

We’ve been in the business of helping organisations adapt to the new market environment brought about by social media and its technologies for some while both as individuals and as… Take a look

An Inconvenient Truth about Advertising & it’s Future

An Inconvenient Truth about Advertising & it’s Future

Recently I attended the wonderful but very hot and sticky Dresden Future Forum in the good company of Tim Berners-Lee and Ray Kurzweil courtesy of T-Systems MMS where I presented… Take a look

The future role of Advertising in Spain

The future role of Advertising in Spain

What’s changed? As marketers our world has dramatically changed in the last couple of years. There are many factors cited as the cause none more so than the more obvious… Take a look

Death of Influence with a capital I

Death of Influence with a capital I

Google for all their genius are doomed. At least their dominance of being ‘The’ Internet for the last 10+ years.  Facebook Like and Twitter Anywhere will soon take that mantle… Take a look