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With a team of people from across disciplines and geographies, 9010 Group is considered as a platform for CHANGE for all marketing, research or consulting groups with regards to getting social media to fit into their old model.

Featured Opportunities

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Partner Opportunity in Russia

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CEO Blogs

Read blogs to have more information not only about our new partners but also news on aquisitions of Social Media industry and much more...

PalgraveMacmillan

Interviewees for forthcoming book: ‘The 10 Principles of Open Business’

I’m hoping you can help me identify potential exemplars / interviewees for my forthcoming book: ‘The 10 Principles of Open Business’. It is due for completion in July this year for publication with Palgrave-Macmillan for feb 2014. They have ambitious marketing plans in mind for it with the intent to make it a top 10 business book in 2014.

Open Innovation

The Principles of Open Business: Principle Six Open Innovation

Part VII in a series of blog posts describing the 10 Principles of Open Business.

Our sixth Principle of Open Business is Open Innovation.

To borrow the definition of founding father of the term Open innovation, Dr. Henry Chesbrough, it is

‘The use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.’

At 90:10 Group we refer to: “Innovating with partners by sharing risk and reward in the development of products, services and marketing”

Sharability

The Principles of Open Business – Principle Four: Sharability

The fourth Principle of Open Business is Sharability – the packaging of knowledge for easy and open sharing both internally and externally.
Sharability is a fundamental organisational design principle as it requires a cultural/philosophical recognition of the value of sharing over hoarding.
The antithesis of an organisation built on the Principle of Sharability is one which is built on the principle of Secrecy. It’s likely there will be one or two things about the way your organisation does or makes something which is unique, or at the very least so special that it gives you a perceived competitive advantage over rivals.
But, if you are honest, these very few special things are worthy only of pockets of secrecy – rather than the cultures of secrecy they are too often allowed to generate.

Network

The Principles of Open Business – Principle Three: The Networked Organisation

Our third Principle of Open Business is one defining the organisational structure of an Open Business. It is that it should be a Networked Organisation. “The organisation functions as a platform connecting internal networks to external ones for a common Purpose.” It’s a principle long cherished by 90:10 – and now being adopted by the most successful and fastest growing companies.

Open Capital

The 10 Principles of Open Business: Principle 2 – Open Capital

Open Capital is the use of crowd funding platforms or principles to raise capital through micro investments. It shifts the way we fund businesses, organisations and innovation and is having a huge impact on the way business is being done.

Image by Hugh MacLeod, GapingVoid.com

The Principles of Open Business: Principle 1 – Purpose

First of the 10 Principles of Open Business – Purpose. Does your organisation have a why? Is everything it does aligned with its purpose? Are you on a mission beyond making money?

openDoor

The 10 Principles of Open Business and why they are demanded by the networked world

Today we launch the first of a series of posts sharing our 10 Principles of Open Business.
Co-founders David Cushman and Jamie Burke derive them from three years of experience in developing and delivering Open Business solutions for large organisations across EMEA.

Collaborative innovation

Collaborative innovation: Qatar’s Remote Health Monitoring Innovation to be Rolled-Out in Italy’s Clinics

Qatar’s technology for remote health monitoring, called ‘RASAD will be rolled-out in 2,000 clinics in Italy, under a new collaboration agreement signed last month (15 April), according to SciDevNet. Collaborative… Take a look

Open for business

Linking Kotler’s Marketing 3.0, Flawsome Brands and Social Media: Open Business

After writing the previous article about the chemical industry’s challenge to divert a misconcepted perception by the public, I want to outline more concretely the link between Kotler’s Marketing 3.0,… Take a look

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Partner Opportunity in Poland

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