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France Télévisions Case Study

Project manager: by Elise Vermersch

france televisions

France Télévisions is the first French broadcasting group, gathering overseas channel, France 2, France 3, France 4, France 5 & France Ô. Every day, 4 out of 10 french people watch the group’s programs.

Challenge

To develop a deeper knowledge of on line communities & increase their engagement in France TV’s ecosystem.

Solution

We provided a quantitative & qualitative overview of communities around France TV’s channels and programs, including competitors and a strategy to engage them.

Result

The client was able to expand the current communities online around France TV’s programs and channels, to produce and to spread relevant content to the online communities.

Industry

Broadcasting / Entertainment

Strategy

Online communities, influence, visibility, engagement

Countries

France

9010 Group delivered essential insight, allowing us to further meet the needs of our online communities

Myriam L’Aouffir

Social Media Manager

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