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Microsoft Advertising Case Study

Project manager: by Michael Litman

Microsoft Advertising

Microsoft Corporation develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions.

Challenge
Hyundai tasked Microsoft Advertising to create an interactive experience across many platforms in line with their new company strapline ‘New Thinking, New Possibilities’.

Solution
We worked with Microsoft Advertising to ensure that the New Thinkers Index is a social idea and lives and breathes outside of the hub site. This hasn’t been an easy process as a lot of the things needed to make this work weren’t in place. Slowly change is being made and people are thinking about this on a grander scale and more socially. Strategic counsel, ongoing community management.

Strategy

Social Business SWOT, Social / Open Business Acceleration

Countries

Global

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