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Tesco Case Study

Project manager: by David Cushman

tesco

Tesco is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world.

Challenge
SWOT a wine community to be built for Tesco.

Solution
audits of conversation, global best practice, current activity, rivals activity, co-create scope with influencers as identified in conversation audit. workshop.

Result
Despite a long pause, the wine community is now live. Our approach led to us being asked to propose applying our processes to the transformation of the entire org. Tesco has told us they want to be an Open Business.

Industry

Retail / Utilities

Strategy

Co-creating a community, Customer Engagement

Countries

UK

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