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90:10 Group was founded in 2009 by digital visionary Jamie Burke with the objective of exploring the disruption of a more connected and networked world on today's large enterprises. Over that time the group has had the pleasure to have employed over 50+ full time staff and equity partners over the last 3 years across Europe and the Middle East to work on a wide range of cutting-edge projects.

Each has contributed in their own way towards today’s Open Business Framework with particular thanks to David Cushman and Steffen Huck and investors / board members Jeremy Hicks and Sarah Du Heaume for allowing us to open up our IP.

All now enjoy successful careers at some of the world’s leading consultancies and agencies and can be found below in our Alumni:


  • Jamie Burke Jamie Burke
  • Jeremy Hicks Jeremy Hicks
  • Sarah Du Heaume Sarah du Heaume