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14 Ways How Social Media Can Impact Medical Professionals’ Work

LinkedIn, Facebook, YouTube, Twitter, blogging, and the like stand poised to change the face of healthcare in the exact same manner it pretty much did for most other industries. Medical professionals — not just doctors — have discovered some creative (and not-so-creative) ways to apply the technology to many different aspects of their field, according to an article by HealthCareIT.

The 14 ways described in the article are:

1. Better information and support
2. Greater risk of compromised confidentiality
3. More balanced drug information
4. Better patient interaction
5. Increased trust in the patient-doctor relationship
6. More informed doctors
7. Details about what to expect from specific procedures ahead of time
8. More opportunities to participate in clinical research
9. Check certifications faster
10. Faster aid
11. Remote diagnoses
12. Group visits
13. Online scheduling
14. Insight into just what doctors do on a daily basis

It’s all about trust

Trust is a powerful tool to convince people to do things different.
Information sharing, engagement, involvement will make trust “more transparent” by opening it up to all people. People don’t want more connections, more sites or more doctors, people want a trusted source they can relate to.

Social media enables this for both caregivers, such as doctors, and patients.