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Boehringer Ingelheim Expands UK’s Social Media Efforts With Youtube Channel –

After the news this week that Novo Nordisk expanded it social media initiatives with a new Twitter account for the US audiences, this time it’s Boehringer’s turn. Just as the German pharmaceutical company celebrated its UK affiliate’s 50th birthday, the Boehringer UK channel went live this week. The YouTube channel joins Boehringer UK’s existing social media accounts, which encompass a UK corporate Twitter feed, an atrial fibrillation Twitter account and a Flickr account.

Find here Boehringer’s Social Media Centre to find their social media channels.

Good to notice so much activity around pharma companies and social media efforts for the purpose of engagement, insights and innovation.

Source: PMLive