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mHealth, eHealth and Social Media Help to Manage Diseases, Promote Wellness and Facilitate Accountable Care

The mobile health (mHealth) market is playing an ever larger role in healthcare delivery and management.  With the saturation of mobile applications (apps) that support varied healthcare purposes, from smoking cessation tools and regional allergy alerts to instant heart rate readings, connected health is at the fingertips of end-users, according to Frost & Sullivan.

Frost & Sullivan Senior Industry Analyst Zachary Bujnoch‘s moderation of the panel, “What’s Next for mHealth?” at the 9th Annual Healthcare Unbound Conference & Exhibition on July 19 to 20, 2012 at the Hotel Kabuki in San Francisco, California promises to place a spotlight on the prospects and adversities mHealth industry players face in this up-and-coming market.  His moderation will draw from insight gained from Frost & Sullivan’s research, Analysis of the U.S. Broadband mHealth Applications Market.

Wireless technology has a number of distinctive characteristics that make it an attractive platform for delivering healthcare anytime and anyplace. Wireless networks, ranging from body area to wide area networks, are increasingly ubiquitous. Devices with embedded wireless connectivity are used more often to manage personal health and wellbeing, giving rise to apps like chronic care management, fitness tracking, medication compliance, and diagnostic monitoring.  Already, the number of mHealth app purchases is in the tens of thousands each year.

Zachary Bujnoch said:

“Today, we are seeing the tip of the iceberg in the U.S. mHealth market’s potential.  mHealth will continue on a steep growth curve as increasingly sophisticated mobile technologies and relationship-management tools disrupt the market.”

Managing Director Satish Kavirajan of the Center for Business Innovation said:

“mHealth is an important theme at our Healthcare Unbound Conference, which also covers innovative applications of remote monitoring, home telehealth, eHealth, social media and gaming. These approaches help to manage diseases, promote wellness and facilitate accountable care.”

Though a number of real barriers remain to be overcome, mHealth technology has great potential for encouraging healthy living. The “What’s Next for mHealth?” panel will explore how people are benefiting from the new care practices and solutions enabled by wireless technology and device platforms. The panel will also discuss innovations in wireless health, emerging business models and trends, as well as key considerations in implementing these technologies to improve health outcomes.