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Everything Everywhere partners with Stagecoach to transform public transport ticketing through NFC

Everything Everywhere, the hybrid mobile network that owns T-Mobile and Orange and transport operator Stagecoach Group have announced plans to transform the way consumers use tickets to travel on public transport.

The pilot which is the very first commercial mobile contactless ticketing trial to use the government’s ITSO standard for smart ticketing is well ahead of a proposed nationwide roll out next year. This is still to be treated as an early stage test, regardless of the fanfare, with only 40 people in total being provided with an equipped phone to trial the service.

The question is though, how many people have an NFC equipped phone currently? The minority. This will change over time but I don’t think this is a mainstream proposition just yet. The government is pushing the use of the ITSO standard in a bid to make smart ticketing the norm for most public transport journeys by the end of 2014.

Gerry McQuade, Chief Marketing Officer, Everything Everywhere, said: “We’ve already started a new movement in the way we make payments and receive retail rewards on the high street, so this really is the next step – providing customers with additional simplicity and convenience to help improve their public transport experience.

Stagecoach Group Finance Director Martin Griffiths, said: “This is an exciting technical trial which we believe is the first of its kind in the UK and we are pleased to be working with Everything Everywhere to explore the use of this new technology.

“Smart phones are playing an increasingly important role in helping people manage their busy lifestyles and are already used across many areas of life. We believe this technology can also make public transport easier and more convenient to use. Once this trial is complete, we will carry out a review of the findings and assess the potential to expand the scheme further for our passengers.”