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We have the experience to know there is no one way only your way

Rule #1 Communications

losed Business broadcasts at/does communications to people?
Open Business communicates with people

Rule #2 Organisational

Closed Business treats customers as passive consumers

Open Business sees customers as active partners

Rule #3 Innovation

Closed Business is made in the boardroom

Open Business is co-created with the intended consumer

Rule #4 Research

Closed Business research validates

Open Business research engages external people in shared discovery